The word "Ari" means livestock and specifically goats and sheep in Somali. When we started the platform, we had a narrow focus on these animals, but as time went we have expanded beyond just goats.
Goats were never our mission but a means to reach our mission which was to create employment for former nomads in Somalia and contribute to the local economy. As we have expanded to broader agriculture and moved on from trading goats to focusing on local agrifood production, it is become necessary to update the name to something that reflects on our progress.
Therefore, from 2019 we have decided to rebrand Ari.farm to Agrikaab. It is a play of the two words, Agri and Kaabe (which is a Somali word that means someone who supports or builds). As we did from the start, we want to support and build Somalia's agriculture and with our increased focus on food, we want to help the country become self-sufficient from local food production.
We are introducing new ways of farming to the locals and specifically to nomads, who get jobs and inspiration from our modern farms. Here our original missions continues, we will employ mostly former nomads to work at our new greenhouse farms and camel farms that produce milk.
No, it is still possible to invest in our farms and animals. If you have made investments on Ari.farm and had account on the apps, everything should be working as usual. Nothing changes except the name. Even Ari.farm mobile apps will continue to work for sometime until we migrate everyone to Agrikaab's new apps.
It has been very joyful to show friends and colleagues pictures of my animals in Somalia. They are a great icebreaker in business meetings as well.
Isak Bakken, Sweden
This is very interesting. To be able to own animals in Africa, support economic development and take a social responsibility.
Kenth Juthberg, Sweden
Always fantastic customer service. I've asked them several questions since joining and they have always responded fast and professionally about the matter.
Amerigo Lusso, Denmark
In a simple and playful, way we have now bought animals in Somalia. Through our investment we contribute to create jobs for people who don't have opportunities today.